A playground for decisions

When students learn biology, physics, or even psychology, they often do so through experiments. Students personally explore and discover the inner workings of concepts to connect experiences, ideas, and theories. Experimentation, after all, is at the heart of human discovery! Why then haven’t experiments been an option for studying economics, business strategy, or the social sciences in general?

We decided a new kind of laboratory was needed that allowed the social and economic worlds to be explored in the same way the sciences are. Students participate using their preferred devices and the classroom becomes the lab.

Led by founders from Caltech, we have built the most popular social science lab in the world and have empowered hundreds of thousands of students to learn by playing.

We didn’t stop there. In the past few years, the team has expanded the applications of its rich portfolio of behavioral games to include other areas such as personal quality assessment and financial empowerment.