Our Story


When students learn biology, physics or even psychology, they often do experiments. They explore and discover first hand on the inner workings of things.

Why hasn’t this been the case for studying economics, management or the social sciences in general?

To us, what was missing was a new kind of laboratory because the social world cannot be explored with the old equipment.

This lab needed to connect thousands of students simultaneously.

This lab needed to handle repeated interactions timely and efficiently.

This lab needed to help the students relate their experience to theory  with carefully designed user interfaces and narratives.

This lab needed to provide contents including teaching plans, data annotations and student notes, to help make adoption easy.

Led by founders from Caltech, we are set out to build this lab.